Written by Andrew Holliday | July 20, 2017
The customer is always right even when they’re wrong. You had better believe this if you want your business to succeed. Review and ratings sites have put complete power in the hands of your customers. And it’s not just Yelp anymore, your customers can easily voice their opinion on Google, Facebook, TripAdvisor and any number of other review sites where your customers frequent. Wherever someone searches for your business online, they’re going to find ratings and reviews.
In fact, we are becoming so accustomed to ratings that if a business has below 4-stars we don’t even give it a chance. Think about your own behavior last time you searched for a new restaurant to try. Did you stop and read anything below 4 stars? I’ll bet you didn’t. I’m willing to put money on the fact that you stuck to 4-5 star restaurants for your hard-earned cash.
Like it or not, ratings and reviews are here to stay.
According to Moz.com, 67% of customers are influenced by online reviews.
That’s a staggering number that shows just how crucial ratings and reviews have become to the survival of restaurants, retailers and service providers.
The good news is that reviews also present fantastic opportunities to businesses that embrace them. You just have to know the right steps to take. We’ve got the perfect resource to help. We’ve put together a list of tips, tactics and strategies you can grab right here. These are steps any business can take to:
- Gain valuable data from reviews.
- Improve your average rating across all rating sites.
- Increase your number of overall positive ratings and reviews.
Click Here To Learn How To Turn Reviews Into A Profit Driver.
