Written by Andrew Holliday | May 4, 2016
Whoever said don’t sweat the small stuff didn’t work in the service industry. Taking care of all the little things is what keeps smiles on your clients’ faces and projects rolling in the door. Your job is to sweat the small stuff.
Having talent and delivering results are obvious requirements for attracting and maintaining clients. People won’t hire us unless they know Harvest can deliver a quality product. The award-winning work is the sexy stuff that grabs attention. However, it’s all of the little mundane things that build a business.
Making sure you reply to a client’s email promptly, exceeding deadlines, returning calls, accepting feedback and criticism with a positive attitude, packaging files how customers want, sharing a helpful note, being available for conference calls when necessary and a million other little things need to be taken seriously. Even if it seems silly, I can almost guarantee it’s not to your client.
Action Steps:
- Pay attention to the details. Don’t just get it done, get it done right.
- Make all of your clients feel like your most important client. Send a helpful note, or just check in with three of them today. Make them feel the love.
- Document all of the little things you do that make clients happy so you (and your team) can repeat them in the future.
